There are those that pave the way, then there are those that take a good idea and make it great.
They cajole, tweak, test, press, and prod until the concept is on the edge of snapping. Once it has reach its limits they pull the best from it and leave the broken bits to their own devices. For the cooks out there it is like making ghee. Butter is an amazing thing, and in this example the good idea. It makes pans slippery, and toast a delicacy. But those of us looking for something purer will clarify it through heat making a substance that is better for you. It is the deliciousness of butter with less minimal aftermath. (more…)
Do you know? If not, chances are it is either because you did not ask, or you did not really investigate when you did. Instead you focused on what is important to you.
This is folly! Avoid these thoughts at all costs. The sales process, and your prospect, could care less what is important to you until you have shown that you understand what is important to them. You will struggle to be seen as a trusted advisor in any realm if you have not first established that you are able to understand the problems your prospects and clients face. It does not matter how much you know. It matters how much people think you know. (more…)
Whether it’s a 160 character tweet, a status update, a blog comment, or a profile summary, all great online plans should start with quality content. To gather a following of suspects that may one day become clients, your attractors are words on a screen.
So many people focus on the numbers. The quantity of people following you online is nice, but it is not the governing factor to success. Just because you can connect with people and build up your presence does not immediately mean you can translate those connections into revenue. To do that it is imperative to convey a message that adheres to a business need. (more…)