I want to pause and thank everyone from LinkedIn and Plaxo that left suggestions or sent me books to review. I have a goal of putting up a book review at least twice a month. Lifehack.org, on of the better blogs I read (I read several daily), posted a suggestion to read more (so now I read even more blogs), and I realized it was time I listened. I intend to read at least 50 books on sales this year and hope you will hold me to it.
But, why should I read 50 books? Well, if I am to continue to be a great coach, I should continue to listen other ideas on sellng. While I am on this ride, should I not share with the community the good, the great, and the ugly truth about each tome?
So I will! Here is how I will critique each book.
1. Delivery: Writing style, chapter structure, overall flow of concepts, and script examples.2. Concept: Sales philosophy, concepts of focus, quality of lessons3. Message: Overall lesson, Alignment of lessons with modern concepts, My opinion on the points made
If anyone out there wants my opinion of their book, or would like me to critique another, I will add it to the reading list. I probably will not review the classics, Carnegie and his brood, or the modern day heroes like Gitomer. If enough people ask, I would be happy to, but most people have read their work many times.
For each book I review, I will add a link to Amazon on the side. Along with you doing google searches and/or clicking on the Google ads at the top of the page, if you want the book, clicking the link to Amazon is a way you can help support me as I continue to offer up my thoughts and advice.
One last parting shot; I believe that most people strongly feel that one or two phases of the sales cycle carry more weight than the others. Many of these believers have had extremely successful careers relying on the perfection of these stages. Some of them have ridden this success to the top of the stack rank and millions of dollars. I believe that every stage is of equal importance and that as a coach, you must be able to teach to them all. Why? Because every person on your team will be unique, and every one of them will be better at some phases than others. You will only bring out the best in each of them if you can help them get even better at their strengths, and help them improve on their weaker habits and skills.
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