As another long time band member and guitar player I was on the other side of the coin. What I can tell you is that I resented when my music career became a tedious chore of tenaciously trying to succeed. Because of this disdain, I did not put as much effort into as I could. Whenever I worked hard, we got gigs, people came, and we had fun/made a little money. If we skipped any part of this, the gig failed or we did not have enough. One particular necessity for a good music group is that people like what they do. Our music was not great, therefore we struggled to carve out a niche.
Persistence can absolutely help a musician looking for a career, it is the “rock star” opportunity that takes luck.

I find your blog very interesting, I have worked in the Music Industry for 16 years…In my line of work there are traditional methods of productivity in which even the hardest worker with the most dedicated tactics still can’t find a lucky break…Or at least that’s how the story goes.
I personally felt this way during several points of my career, watching the rise and fall of my peers, yet I some how managed to fly under the “radar” and stay in the game.
Wanting to achieve more then just longevity I realized that in an industry of over night successes I have been developing 16 year strategy…Last year I took my own ideas out to play and this year I will create History in the Music Industry!
“Passion and Dedication create opportunity, an opportunity taken can lead you to success, Last week I lost a $20 dollar bill somewhere in my house, the day I find it that will be luck!” lol

Happy New Years Man!
jnichols@wiretappublicity.com

Good Stuff!

In response to your request for favorite “prospecting” books, the book that has been more valuable to me than any other is “Customer Centric Sellling.” It meshes marketing and sales. It is a no-pressure approach that requires a lot of thought and preparation, and that enables high-level conversations that are real conversations. I recommend it most highly.