Coffee break- Mini Book Review: Jill Konrath vs. Duct Tape Marketing in…who is calling who an idiot?

1. Yesterday, Jill Konrath put up a post reminding people “What Sales Really Needs From Marketing(link)”, in response to Duct Tape marketing’s post titled, “Those Idiots in Sales Just Don’t Get It!(link)”. The comic back and forth prompted Jill to mention her E-book,  What Sales Really Needs From Marketing: 7 Strategies to Get More & Better Prospects in Your Sales Pipeline(link).

I decided to read it again for the sake of my readers. I will not use my usual format, only because I will be giving Jill’s book a thorough review at the end of the month. However, I do feel her 15 page e-book is a good read and here is why.

1. It reminds Sales and Marketing that it is essential to work as a team. Many of the philosophies shared in this book parallel the great information in Brian Carrol’s, the host of  B2B Lead Generation Blog, book “Lead Generation for the Complex Sale”. You can buy his book from my link to Amazon on the left side of the blog. What Jill is explaining to Marketing is Sales needs good leads.
2. Sales also needs value not frills. Industry specific advantages over competition and education on how to sell to them.
3. Sales also needs Marketing to deliver intelligent data points that make them look smarter than the rest of the hawks breaking their backs for the same business.

Does Jill go on? Oh, yeah and she does it well. I recommend downloading this free e-book as a teaser for the review on her tome later this month.

BTW, ?I do not consider this my promised blogging for the day. I intend to post another article with some coaching advice later this evening.

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