Book review: Zero To One Million – Ryan P. Allis delivers a road map to success

Posted on July 16, 2008 by Karl Goldfield.
Categories: Book Review, Sales Training.

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Since this book is a break from the sales books so far, I will change my book review format and just get down right personal.

Ryan P. Allis in “Zero To One Million, How I Built A Company To $1 Million In Sales… And How You Can Too”, has delivered a fantastic high level overview on how to start up a company. Please look past the AWFUL TITLE, for it is the only thing that is less than fantastic about this book.

For a young man of 23 to have his insight is unbelievable, and frankly I was duly impressed. He delivers everything from the backend financial model, to Sales Training, to SEO and marketing ideas. The only complaint I had about the book was it did not give enough detail to people who may need it. I understand, as this would make for a 2000 page instead of a 200 page tome, but some subjects could have used a bit more detail.

My favorite parts of the book were when he got personal and shared what made him a competent leader. He manages to share these stories in a touching manner that allows you to connect with his experience. Even more, he never comes off as cocky or insincere.

On an even more personal level, he shares why he wants to succeed as an entrepreneur. His goals to help the less fortunate world wide, and to give people in under privileged countries the sames opportunities he was afforded inspire me to continue with my ambitions. We forget sometimes that as leaders of the free world we have responsibilities to share our wealth, and at 23 he already gets it. Kudos Ryan, kudos.

One final note: If you or anyone you know want to get a roadmap for getting from the beginning to a thriving business, it is in this book. I have already gone back to this book for diagrams and financial documentation for Message Slinger. It is a great resource for the parts of your game plan that are not your core strength.

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5 comments.

Off topic: A late night rant about sales training »« Messaging: You can leave it, if it is the right one. Part 2 – Grab me, or I will delete you

Ryan Allis

Comment on July 16th, 2008.

Thanks for the review Karl. I really appreciate it!

Title suggestion for the next edition??

Tim Rohrer - Sales Loudmouth

Comment on July 16th, 2008.

Thanks for the heads up about this book, Karl. I plan to run out this weekend and pick up a copy at Barnes & Noble.

Sales Management 2.0

Comment on July 20th, 2008.

Great review Karl. I’ll be adding this to my Amazon wish list.

-Brad

Sales Training

Comment on July 22nd, 2008.

Karl, thanks for reviewing this book. I buy lots of books but this one is new to me. I look forward to reading it.

Business Consulting Buzz

Comment on January 21st, 2009.

Thanks for the heads up on this book. I haven’t heard of Ryan or this book before but am always interested to read about other business people’s insights and experiences.

From the sound of your review, you may also enjoy a book called Ready, Fire, Aim if you don’t already have it. It’s a solid read.