Coffee Break: Been busy but Bill and Barack, bully boys, bully!

Forget your politics for just a moment and think about messaging. I am buried in obligations for my three fantastic clients but had to step in for a moment and say that this message from the DNC is a sales pitch like no other. It is positive, inspiring, TRANSFERS EMOTION, FEELS SINCERE, and challenges the status quo.

Ask not what a sales training teaches you if not these things. I am going to ask Barack and Bill to join me in teaching people how to deliver emotionally inspired messages taht educate and evangelize.

Messaging: A rant about sales rants – prep and deliver

So my last sales message, sales preach, sales training, whatever you want to call it. My last delivery on the typical sales trainer and their myriad of suggestions on how to illicit information while sharing little. My diatribe on how you need to deliver especially when evangelizing the new, now must be tempered. The hand of discipline that thrusts down with vigor is called PREPARATION!

If you want to explain the value of what you offer, then invest as much time in crafting that message as you do in finding people to share it with. This will be a short post, and one that is right to the point. Why? I have read and reread this post aloud. To my daughter in an effort to make her chuckle. To myself in an effort to edit and heighten the message. If you are not getting the message at this point, then no love lost, but move on, I do not think you are ready to be my customer.

Sales 2.0: Watching your prospect’s behaviour – Why are you not using Sales Genius

Wouldn’t it be nifty if you could send an e-mail, and the moment it was opened get notified? Wouldn’t it be even better if you could see exactly what link the prospect clicked, and from there what pages they reviewed and for how long?

Well, guess what, there is a product called Sales Genius does all of this and more. Not only that, it has been around for over 2 YEARS! If you and your teams are not using it, you have lost your mind! People that use this tool have an inside advantage regarding what leads and prospects are really ready to discuss what you are offering. More, you have intel of whaat they are looking at and can use that to your advantage. Talk about doing your homework, the studying part is done for you.

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A Messaging Rant: You can not only ask questions, you have to tell them something

Every sales training I have every been a party to attending focused predominately on the right questions to ask and how to build strategies around the answers. Whether it is how to avoid objections, understand objectives, learn processes, they just assume that people will want to talk to you once you get them on the phone. Sales trainer after sales trainer seem to have yet another clever way to get people to open up and share with you without you sharing much with them.

No offense to my colleagues and cohorts in sales education, but what a crock! We preach this stuff, but everyone of us has crafted an amazong entry statement, several two sentence case studies, and several value statements that carry the weight of our reputation on them. When we place a call, or meet someone at an event we share this with them. Example one:

“I help startups in emerging sectors get to revenue generation.”

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Free cash! – Make money on the startup sales forum

So I started a forum and people flocked to the LinkedIn group in droves. They respond to the newsletter and sign up for my blog. What they have not done is start using the forum. So, as a sales motivator, I will employ my favorite behavior driving tolol…the CASH SPIFF!

So here goes:

$50 a month for the most active and relevant forum user.
$500 for user of the year.
$500 for voted fan favorite.

Starting in August and monthly until Decemnber

Monthly payouts by the tenth of the next month!
Annual payouts in January!

Join the forum here:

http://forums.karlgoldfield.com

If you want to make some extra gas money, or break into January with a bit of cash to make up for the Xmas spending, then register on the forum and start posting good content. We can all grow together as sales trainers, sales leaders and learners.