Image via WikipediaA sales evangelist is a rare bird and an asset to every startup. We have to know who we are before we know what we can do and the sales evangelist has uncovered their talents before they truly soar.
When you are selling the new you are forced to think differently about how you present yourself and your offering. You must start with strategies that guarantee audience with the hottest of the early adapters. You must message for the curious and your process has to lead them to the understanding of your difference making offering.
Do not forget about the passion, the drive, and the demeanor. The cup is not always half full, it is always pouring over. No is just a word that means not yet. It means the prospect has not yet seen the light, but oh has the sales evangelist.
What really drives a sales evangelist is ideas. Creativity is the fountain that binds them to their passion, and the moment they are stifled there are problems. Think about this when you let them loose on the world.
