Sales Evangelist: Free writing on my chapters

Posted on November 6, 2008 by Karl Goldfield.
Categories: Sales Evangelist.

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Image via WikipediaA sales evangelist is a rare bird and an asset to every startup. We have to know who we are before we know what we can do and the sales evangelist has uncovered their talents before they truly soar.

When you are selling the new you are forced to think differently about how you present yourself and your offering. You must start with strategies that guarantee audience with the hottest of the early adapters. You must message for the curious and your process has to lead them to the understanding of your difference making offering.

Do not forget about the passion, the drive, and the demeanor. The cup is not always half full, it is always pouring over. No is just a word that means not yet. It means the prospect has not yet seen the light, but oh has the sales evangelist.

What really drives a sales evangelist is ideas. Creativity is the fountain that binds them to their passion, and the moment they are stifled there are problems. Think about this when you let them loose on the world.

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1 comment.

Free writing on the Strategy of a Sales Evangelist »« TSE: The new fall E-Book – Get your sales training on

Dr. Jim Anderson

Comment on November 19th, 2008.

Karl: yes, sometimes the early adopters will buy anything just because it’s new. However, a true sales evangelist will have the ability to take the new and never been seen before idea and relate it to an early adopter’s current pain.

The first iPod buyers were the ones who’s cars were stuffed with CDs because they couldn’t take their music with them, the first cell phones were sold to realtors and executives who needed to be “always reachable”, etc. New products still need old pains…

- Dr. Jim Anderson
The Accidental Negotiator Blog
“Learn The Secrets of Side-By-Side Negotiating To Get The Most Value Out Of Every Negotiation”