Five Minutes with Vito by Anthony Parinello and David Matteson

Posted on January 17, 2009 by Karl Goldfield.
Categories: Book Review.

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Parinello and Matteson make a great team

I am not going to give this book my standard number based review, because I gave the Parinello masterpiece Selling to Vito a review last year. Click on the link or check out the book review category to read it. Is this the same book, NO, NO, NO. It has fresh ideas, a modern voice, and is a great quick read for anyone who needs to know how to get to the top of the sales universe.

The reason I need not give a new ranking review, is it is based on the same brilliant principles that made the first book a masterpiece:

To sell to VITO you must act like VITO
Sales people are more like VITO than anyone else
If you do not think like VITO you lose
There is a process and it is VITO’s process
VITO believes in doing things that are effective

Beyond the fresh voices and the smooth and direct way that the content rolls off the page, Matteson brings an incredible wealth of knowledge from the Sandler system. We think alike, the Sandlerites and I. Sales process is a simple linear strategy that does not go backwards. Proper sales process rolls downhill like a snowball on a mountain of powder. So do the ideas in this book.

But WAIT!!! While I believe you should go out and buy it right now, you might be able to get it for free!

How?

Over at my man Will Fultz’s blog, Top Sales Blog, he is giving this book away in a drawing.
Click on this or the link below to go there:

http://www.topsalesblog.com/2009/01/free-book-giveaway-five-minutes-with.html

Enjoy, oh and I gave him a few compies myself. Happy 2009!

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5 comments.

The worst sales pitch ever – $24 million from Belgium »« My man Will at Top Sales Blog lays it down to the price slashers

bizsugar.com

Trackback on January 17th, 2009.

Five Minutes with Vito by Anthony Parinello and David Matteson | sales training blog – startup sales mentor…

Nice little review of new “5 minutes with VITO” book – and info on how you can get a free copy….

Tom Canning

Comment on January 17th, 2009.

Karl,
The old book was so great – looking forward to picking up the new one. Vito 2.0 sounds good! Thanks for the link on the drawing!

Karl Goldfield

Comment on January 17th, 2009.

Tom – checked out connectize, looks cool. Send me an email to discuss more….I might be able to help promote.

Glenn Carver

Comment on January 20th, 2009.

I had no idea this book was out. The first book was fantastic. My friend, Paul Schween, used to open up for Tony Parinello’s seminars with a course called “Selling Outside of the Box”.
Thanks for the post!

Business training consultant Dan

Comment on June 21st, 2009.

Karl

As someone involved in business training, I could certainly do with this book.

Training senior people can be just as challenging as selling to them. I find you really have to get into their mindset and see the world as they do, while staying focused and relevant.

They like things explained clearly and concisely, and you have to be able to show them the big picture as well as the fine detail, and move between the two effortlessly.

For trainers, dealing with these top executives requires a huge amount of concentration and certainly keeps you on your toes. For sales people I’m sure it’s just as tough.

It looks like I’ve missed the free book giveaway, so I’ll have to find another way of getting hold of a copy.

Thanks for the review.

Dan