
Well, you are exhausted. That is to say that questioning has taken you as far as you need to go. You know who is involved, what they want, what they don’t want, and most of all what will get them running right onto the client list of one of your competitors. It is time to start putting together a presentation and showing your soon to be client what you can do for them. Unfortunately, the moment anyone in Sales Training says it’s time to present, sales people are all too ready to go in and give it their all.
We have already covered the basic tenets of what it takes to decide a prospect is worthy of entering our trusted pipeline.
For review:
This is a rant for the Sales Managers out there. OK, it is for the Directors, the VP’s, the CEO’s, and yeah you the sales rep too. So often we miss the point sales technology and the empowerment it provides. Sure sales tools help us manage our selling activities, but sales technology, even the latest sales 2.0 systems hardly help us manage the most important part of our pipeline.
Right now, the avid readers out there are wondering if this is the same blog they normally read. No, I have not allowed a ghost writer to take over, and this is not demonic possession. As much as I love sales 2.0 tools, using sales technology to become more effective, and embedding all of it in your sales process, I still refuse to believe that the B2B sales process is something you can completely automate. So calm yourselves and let me continue. (more…)