Taking ownership of good ideas

There are those that pave the way, then there are those that take a good idea and make it great.
They cajole, tweak, test, press, and prod until the concept is on the edge of snapping. Once it has reach its limits they pull the best from it and leave the broken bits to their own devices. For the cooks out there it is like making ghee. Butter is an amazing thing, and in this example the good idea. It makes pans slippery, and toast a delicacy. But those of us looking for something purer will clarify it through heat making a substance that is better for you. It is the deliciousness of butter with less minimal aftermath.

So go out there and clarify the good ideas you see in the marketplace. Like someone’s pitch, make it better. Digging on a particular marketing strategy, how can you make it even more appealing? Test the boundaries of what is working for others and you will find that you are now working for yourself.

Just a quick quip for now; tell me, what have you taken and made better?

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