Sales Evangelist TV s the home of Karl Goldfield the startup sales mentor. He delivers concise plan based sales training in series designed to help the startup make more money. Every few weeks some of the best in the sales training business join him and get interviewed. Come join the awesomeness and make more sales!
Episode Summary:
How much time have you spent learning the language of your buyers. Karl will share how a Sales Evangelist works toward understanding the word choice and vernacular of their contacts by title and industry. By speaking the language of the potential client more can get done in less time.
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Awesome video chat with Dennis Lankes over at http://startupslive.tv. He has my big mug on the home page, you have to check it out. I need a better online pic, anyone know a good photographer in the bay area?
Anyways if you get there after I am off the home page, here is the deep link:
As excited as I am that the first episode went well and was well received, I learned as much as I taught and thought I would share. This was a sales training for all involved and we all had a great time (or so the e-mails I received would imply). See if these parallels make sense and prove even the teachers of sales are on two paths of education:
1. It is essential to look into your webcam not at yourself when broadcasting. This is hard, as challenging as listening to your prospects and never interupting.
2. It is critical to speak slowly and stay on topic until it is clearly understood, otherwise you may lose your audience. I would liken this to not moving from one stage of the sale to another so quickly that you leave your prospects behind.
3. You have to record your episodes for future study and viewing – DOH!!!! – log your activity, log your activity, log your activity.
Well live and learn, and for all of you this is good news! I am doing another live broadcast on Thursday January, 15th at 11am PST.
To all the news men, politicians, and loud mouths out there, I have one thing to say. SHUT UP!!! You are only making matters worse by ruining the average person’s ability to maintain focus on their day to day.
For all of you that still have a job. STOP FREAKING OUT. The more you change your behavior the more you hurt the current situation. If you still have a job and you are not in bad shape, then take care of your needs and your family. Little Johnny can still get a Christmas, and you should still spend in a smart manner.
So the direction of this blog and my newsletter will now official head in the direction of my expertise. We will focus on the startup sales person and what I define as the Sales Evangelist.
Sales Evangelist – One who shares the good news of a new offering without pandering or preaching; a salesperson with deep seeded beliefs in the value that their organization and its offering bring.
Today I was on a call for one of my clients. It was a simple discovery session that involved learning more about a reporting system. My client has a strong relationship with our contact and led off the call. When I was introduced, I mentioned that long ago, I had interviewed with his VP of Sales, and that a couple of my old co-workers were employed there. One, he knew well, as she worked closely with his team. This little back and forth took around 5 minutes, however in that short amount of time my stature with this prospect grew tremendously.
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Some messages to the