Every sales training I have every been a party to attending focused predominately on the right questions to ask and how to build strategies around the answers. Whether it is how to avoid objections, understand objectives, learn processes, they just assume that people will want to talk to you once you get them on the phone. Sales trainer after sales trainer seem to have yet another clever way to get people to open up and share with you without you sharing much with them.
No offense to my colleagues and cohorts in sales education, but what a crock! We preach this stuff, but everyone of us has crafted an amazong entry statement, several two sentence case studies, and several value statements that carry the weight of our reputation on them. When we place a call, or meet someone at an event we share this with them. Example one:
“I help startups in emerging sectors get to revenue generation.”




















