Its been a while since I have gone on Millerianesque rant. Frankly, I was not sure there was another one in me. Well, I was wrong. See, I am sick and tired of people thinking that all you have to do is throw some slick new tools into the mix and VIOLA you have a Sales 2.0 strategy.
Since tonight on the Sales Training show Sales Evangelist TV I will start the journey into sourcing and generating leads, I thought it wise to post about it. One of the hottest spots in Sales 2.0 is the new world of online lead sourcing. This is not a new thing, as Hoovers and DNB have been around for many years. What is new is the manner in which data is provided, cleansed, confirmed, and improved upon.
The new tools in the industry are making lief much easier for the modern seller. Here are some that were at the show or came to me to show me there goods right after.
I am a madman twirling his mustache when it comes to voice to text web 2.0 tools. If you read the blog you know of my fondness of Jott, Evernote, and the now deceased IwantSandy. Well the trump card has been dealt for all SalesForce.com users and it is the voice to text service Ribbit.
See any voice mail you leave yourself, and calls from prospects and clients to your cell, automatically get added to Salesforce.
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As excited as I am that the first episode went well and was well received, I learned as much as I taught and thought I would share. This was a sales training for all involved and we all had a great time (or so the e-mails I received would imply). See if these parallels make sense and prove even the teachers of sales are on two paths of education:
1. It is essential to look into your webcam not at yourself when broadcasting. This is hard, as challenging as listening to your prospects and never interupting.
2. It is critical to speak slowly and stay on topic until it is clearly understood, otherwise you may lose your audience. I would liken this to not moving from one stage of the sale to another so quickly that you leave your prospects behind.
3. You have to record your episodes for future study and viewing – DOH!!!! – log your activity, log your activity, log your activity.
Well live and learn, and for all of you this is good news! I am doing another live broadcast on Thursday January, 15th at 11am PST.
Follow the show for updates at http://tv.salesevangelist.com, or sign up fro e-mail reminders at http://salesblog.karlgoldfield.com/the-sales-evangelist
Yes it is true! The show has launched and will go live on January 12th. We will start with an inaugural tv show and focus on training sales people dedicated to offering the new.
We will dive into real 30 minute training sessions, ranging from how to find leads through how to make them long term customers. We will analyze the strategic and the tactics. We will learn about how buyers of the new think and what we can do to align our process to their goals.
Please join us at http://tv.salesevangelist.com on Mondays at 9pm Eastern Standard Time starting January 12th 2009. You can sign up for same day reminders on the Sales Evangelist TV page.