Its been a while since I have gone on Millerianesque rant. Frankly, I was not sure there was another one in me. Well, I was wrong. See, I am sick and tired of people thinking that all you have to do is throw some slick new tools into the mix and VIOLA you have a Sales 2.0 strategy.

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• Only through the efforts of and achievements garnered from taking on the toughest challenges can one think of herself as great. #

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Yes, it is a damn long title! And it should be; why? Because, there is this mystery shrouding Sales 2.0 that just needs to go away. This is not Merlin in a secret chamber alchemy, it is simply progression of systems and implementation designed to enable sales teams to have real time access to the immediate actions of potential buyers.

See, whether you want to accept it or not, the business world is driven by the buyer. Today’s buyer is empowered through the ability to search the internet in ways never before fathomed. They can research and educate themselves without your marketing, sales, or customer service team’s assistance. That said, they are on an island, and while they prefer it, it is not always the soundest place for them to reside.

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After six months in the trenches, a hiatus that has included massive personal and professional change, I am glad to say we are back blogging in full force.

2010 will prove to be a challenging year for sales teams and startups alike. With that in mind the focus this year will be on boot strapping and grass roots effectiveness. A heavy focus will be placed on Sales 2.0 tools and how they can aid in your growth as a sales professional, a sales leader, a mentor, or a starting business. Additionally, the consultancy will be rolling out a new Sales 2.0 conversion program for organizations that want to initiate a sales team using modernized best practices, or retool an existing one for the 21st century.

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Sales Evangelist TV s the home of Karl Goldfield the startup sales mentor. He delivers concise plan based sales training in series designed to help the startup make more money. Every few weeks some of the best in the sales training business join him and get interviewed. Come join the awesomeness and make more sales!

Next Episode: Friday, July 17, 2009 at 10:30am PST
Where: http://tv.salesevangelist.com
Contact: tv@salesevangelist.com

Episode Summary:
How much time have you spent learning the language of your buyers. Karl will share how a Sales Evangelist works toward understanding the word choice and vernacular of their contacts by title and industry. By speaking the language of the potential client more can get done in less time.

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