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In the modern era there is an apparent competitive advantage. If you are in sales you must believe in what you are selling and believe in the people you sell for. You must have a passion for what you are doing. While we have talked about emotion for decades in sales, we have always promoted the positive. Smile through the phone, always stay in a good mood. Well I say that today you need to broaden your emotional range. Your passion must be a multi-faceted symphony of honesty and candor. (more…)
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