Focusing on helping sale people was what got me into blogging in the first place. This was a transcendental moment as it helped further my career and understanding of Sales 2.0 technology and practice. Being a Web 2.0 aficionado, it was only fitting that I took to the many new concept and tools that made for best practices in modern day selling. (more…)
Its been a while since I have gone on Millerianesque rant. Frankly, I was not sure there was another one in me. Well, I was wrong. See, I am sick and tired of people thinking that all you have to do is throw some slick new tools into the mix and VIOLA you have a Sales 2.0 strategy.
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Yes, it is a damn long title! And it should be; why? Because, there is this mystery shrouding Sales 2.0 that just needs to go away. This is not Merlin in a secret chamber alchemy, it is simply progression of systems and implementation designed to enable sales teams to have real time access to the immediate actions of potential buyers.
See, whether you want to accept it or not, the business world is driven by the buyer. Today’s buyer is empowered through the ability to search the internet in ways never before fathomed. They can research and educate themselves without your marketing, sales, or customer service team’s assistance. That said, they are on an island, and while they prefer it, it is not always the soundest place for them to reside.
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After six months in the trenches, a hiatus that has included massive personal and professional change, I am glad to say we are back blogging in full force.
2010 will prove to be a challenging year for sales teams and startups alike. With that in mind the focus this year will be on boot strapping and grass roots effectiveness. A heavy focus will be placed on Sales 2.0 tools and how they can aid in your growth as a sales professional, a sales leader, a mentor, or a starting business. Additionally, the consultancy will be rolling out a new Sales 2.0 conversion program for organizations that want to initiate a sales team using modernized best practices, or retool an existing one for the 21st century.
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