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Yes, I am continuing on this subject! Yes, it is that important! Logic is one of the most powerful tools in the sales person’s kit. Too often we confuse logic with facts, specs, features, benefits, and all of the things that our offerings are capable of. At the end of a sales cycle these data points may be part of a driving decision, but when people are looking to buy they have nothing to do with their tendencies. What they are looking for are living examples of problems being solved. They want to hear that someone else has resolved their issues by working with you. (more…)
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It makes me crazy when I hear a manager or a sales person suggest that you ask questions that are set up to get you a coerced yes. Example: “If I could save your company $100k in the next year, would you be interested?”
Of course they would, but it is a stupid question that pegs you as a sales person with no real feeling for what is happening in their organization. When working with prospects, a well thought out sales approach does not require these uncomfortable and confrontational practices. (more…)
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