So the direction of this blog and my newsletter will now official head in the direction of my expertise. We will focus on the startup sales person and what I define as the Sales Evangelist.

Sales Evangelist – One who shares the good news of a new offering without pandering or preaching; a salesperson with deep seeded beliefs in the value that their organization and its offering bring.

Today I was on a call for one of my clients. It was a simple discovery session that involved learning more about a reporting system. My client has a strong relationship with our contact and led off the call. When I was introduced, I mentioned that long ago, I had interviewed with his VP of Sales, and that a couple of my old co-workers were employed there. One, he knew well, as she worked closely with his team. This little back and forth took around 5 minutes, however in that short amount of time my stature with this prospect grew tremendously.

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